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Zhou Xiaohui (), known professionally as Ms Yeah (), is a Chinese YouTuber. In each video, a dish, usually Chinese cuisine, is prepared using tools found in a typical office workspace. Her videos are characterized by lack of narration, voiceover, or conversation, which helped to popularize the channel abroad.
She holds a degree in choreography from Sichuan Normal University and a major in video directing. Her first job was an internship at Chengdu Radio & Television as a video director, followed by a job as a wedding planner until working for her current employer.
In 2016, Zhou landed a job at a video production company, where she was tasked to make short videos to promote braised vegetables. After seeing a video of someone using a Hair iron to cook fatty beef slices, she and a co-worker filmed themselves using a clothes iron to cook beef, which went viral on Weibo.
She was eventually promoted to vice-president and team lead at her company.
Furthermore, Ms Yeah and the production team use English on foreign social media, and in public appearances she appears to be fluent in English. This may explain the videos' popularity abroad. As of September 2019, Ms Yeah has more than 7.51 million subscribers, making her one of the most successful Chinese YouTubers ever, despite the fact that access to YouTube has been restricted in China since 2008.
Some videos feature product placement; at a cost of 500,000 Chinese Yuan, a product will be shown in the video.
Most of the food cooked in the videos are common Chinese dishes and not difficult to prepare per se. Ms Yeah has admitted that the final results often did not taste good, but the goal of her channel is not to teach viewers how to cook; hence there are no cooking instructions. As Ms Yeah stated herself, "I don't want to be a 'cooking teacher'. I don't want to teach you how to cook, and I don't want to teach the science of cooking. I just want to show you an attitude towards life. You can find the joy of life whenever and wherever you are."
In January 2024 Ms Yeah addressed why no new office cooking videos were published, saying she reached a 'creative bottleneck', felt unable to surpass the popularity of her previous content and stressed being an independent content creator. She since published videos of her enjoying her hobbies such as swimming, home cooking and arts and crafts.
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